With over two decades of experience as a graphic designer and art director, Kristin has honed her ability to bring brands to life through compelling visual storytelling. She has worked with renowned Upstate New York organizations such as the University of Rochester and Wegmans Food Markets, as well as small businesses in the independent beauty sector across the country, helping them create cohesive and impactful brand identities.

Specializing in branding and logo design, Kristin excels at transforming abstract ideas into striking, on-brand visuals that resonate with target audiences. Her deep understanding of design principles, paired with a strategic mindset, allows her to ensure that every visual element aligns seamlessly with a brand’s narrative and marketing objectives.

In addition to her design work, Kristin is the co-founder of Rochester BRAWL, a non-profit theatrical ladies' arm wrestling league that raises funds for charities supporting women and children in need. This initiative reflects Kristin's ability to merge creativity with purpose, as she applies her skills in branding and event design to drive engagement and impact for a good cause.

Kristin holds a fine arts degree from the State University of New York at Brockport and has contributed to several Addy award-winning projects from the American Advertising Federation.