Powerhouse Group NYC - Marketing Agency Work Samples

Website Relaunch for Renowned Fertility Practice

Client: RMA of New York
Industry: Healthcare / Women’s Health & Fertility
Goal: Increase website traffic and new patient appointments

What We Did:

Legacy website assessment
Oversee website design and development to brand standards
Copywriting / SEO
Photography and video production
Branding and graphic design direction
Results analytics

Results:

33% increase in website traffic
62% increase in website conversions
Completed project on rapid timeline

Collegiate Awareness Campaign: Ridesharing Service

Engagement with: Lyft
Industry: Tech / Transportation
Goal: Raise awareness and usage of Lyft among college students

What We Did:

Partnered with officials at 20 college campuses to organize campaign
Managed team of 45-50 brand ambassadors who distributed Lyft materials and spread core messaging
Procured give-away swag including T-shirts, stickers, beach balls, etc.
Presented client with weekly updates and statistics

Results:

Increased brand awareness and signups in new college markets
Connected client with thousands of students through events and promotions
Built relationships with college administration at 20 institutions

CONTENT DEVELOPMENT FOR TECH GIANT & PARTNER NETWORK

Client: Salesforce Partner Marketing
Industry: Tech / Healthcare / Financial Services
Goal: Support Salesforce partners of all sizes promote their Salesforce businesses

What We Did:

Relationship-building: developed trusted relationships with key Salesforce partners, including Deloitte, PwC, and Accenture
Content creation & sales materials: created Salesforce + partner co-branded case studies, blog posts, event promotions, whitepapers, and sales enablement materials
Created customizable lead-gen assets for partners, including email nurture campaigns, social media content, sales call scripts and decks, event planning tools and activations, and playbooks for successful orchestration of assets
Aligned all content with business objectives

Results:

Built awareness for partners' Salesforce implementation expertise
Drove content downloads among target audiences
Supported clients reaching their sales goals

Market Research / Content: Business-to-Business e-Books

Engagement with: Supply Chain Software Developer
Industry: Tech
Goal: Elevate client’s industry thought leadership. Cultivate sales leads through eBook marketing campaigns

What We Did:

Market research of industry trends
Copywriting for eBook series
Infographic content
eBook marketing campaigns emails

Results:

Drove content downloads among target audiences
Built awareness for client’s expertise in desired market sectors

Nonprofit Launch: Gay Senior Organization

Client: Golden Gay Girls Villages
Industry: LGBTQIA+ / Nonprofit
Goal: Support successful launch / fundraising event. Raise awareness for new nonprofit serving needs of gay women over 50

What We Did:

Responsive problem solving for time-sensitive project
Digital content for Dance Party fundraiser
Website credit card payment and ticket sales plug-ins
Social media promotions
Email blasts

Procured give-away swag including T-shirts, stickers, etc.
Presented client with weekly updates and statistics

Results:

Sold out event within 2 weeks
Ticket sales exceeded expectations
Positive digital and live customer experience
LGBTQIA+ community support / collaboration

Major Beauty Brand Website Relaunch / Digital Marketing Campaign

Client: COVERGIRL
Industry: CPG / Beauty
Goal: Comprehensive new website content. Enhanced digital branding. Increased sales revenue

What We Did:

Account management for website redesign touching 1,000+ cosmetics SKUs
New interactive makeup "try-on" feature
Digital advertising campaign support
TV sponsorships and sweepstakes integration
Results analytics

Results:

Nominated for Webby Award of International Academy of Digital Arts and Sciences
Sales growth
Stronger consumer engagement
Increased website traffic and conversion
Reduced cart abandonment

Community Engagement Events: Fintech Beta-Test Feature

Engagement with: Venmo
Industry: Financial Services / Fintech
Goal: Raise Venmo brand awareness, usage, and sign-ups for new “split” feature among college students

What We Did:

Partnered with officials at 16 college campuses to organize campaign
Managed team of 32 brand ambassadors who distributed materials and spread core messaging
Collaborated with client to organize marketing events with interactive “splitting” activities

Procured give-away swag including T-shirts, stickers, etc.
Presented client with weekly updates and statistics

Results:

Increased awareness for "split" feature, then in beta-test phase, now Venmo Groups
Cultivated brand engagement in new college markets
Built relationships with college administration at 16 institutions

Beauty Industry Product launch

Client: COVERGIRL 
Product: LashBlast Mascara
Industry: CPG / Beauty  
Goal: New product awareness. Consumer engagement. Website visit conversions to sales.

What We Did:

Account management for multifaceted digital marketing campaign, aligned to print and TV
Website content additions
TV sponsorship and sweepstakes
Email lead generation
Results analytics

Results:

6 million+ units sold in the first year
One of the largest and best-performing marketing campaigns in the eye makeup category, ever
Consumer engagement across campaign’s multiple touch points

HR Consulting: Addressing Attrition in Healthcare Workforce

Client: National Healthcare Organization
Industry: Healthcare
Goal: To help the client reduce a high turnover rate; half of new healthcare workers left within their first 90 days. To guide the client in identifying and addressing root causes, improving the new-hire experience, and reducing 90-day attrition

What We Did:

Formed a cross-practice workgroup to address the issue across the organization
Conducted research through interviews, focus groups, and observance of new-hire orientation
Identified drop-off points where different actions could be taken to improve retention
Mapped the orientation experience and analyzed inconsistencies
Organized a Design Thinking Workshop to present recommendations and encourage brainstorming for solutions
Helped organization achieve alignment toward goals
Rolled out improvement initiatives

Results:

Reduced attrition rates and improved retention by 2% within one quarter
Increased awareness of the cost of attrition with quantitative research
Demonstrated how reducing attrition by 1% could save the company $500K annually

AWFS

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What We Did:

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Results:

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